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Cetaphil Enters Exclusive Skincare Sponsorship with Makeup Artist Alexx Mayo for Lizzo’s 2023 Tour

Cetaphil cleansers and moisturizers will be an integral part of Lizzo's beauty routine.

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By: Lianna Albrizio

Associate Editor

This month, Cetaphil is continuing to champion sensitive skin with the launch of its latest beauty initiative under its “We Do Skin. You Do You” campaign.    This spring, the brand will enlist Alexx Mayo to create social content showcasing how he relies on Cetaphil as a fundamental part of pop star Lizzo's pre-show glam routine. Mayo will also host a private in-person master class for media and influencers ahead of Lizzo's Phoenix stop to provide skincare education ...

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